Estimated reading time: 5 minutes
YUGEN REALTY, SURAT
A New Destination for Construction Excellence
As India’s construction industry increasingly prioritizes quality, durability, and sustainability, the need for greater awareness of installation systems and execution excellence has become crucial. Addressing this need, Ascolite, a leading manufacturer of building materials and construction chemicals, has launched its first state-of-the-art Display Centre in Surat.
The facility serves as a knowledge-driven platform designed to showcase system-based construction solutions and strengthen industry understanding of modern installation practices and building performance.
More Than Just a Product Display
Unlike a traditional showroom, the Ascolite Display Centre has been developed as an interactive learning and engagement hub. It offers architects, consultants, developers, contractors, applicators, and channel partners a firsthand understanding of modern construction systems, installation methodologies, and material science, reflecting Ascolite’s commitment to industry education alongside delivering high-performance building solutions.
Showcasing Complete Construction Systems
Spread across 6,500 square feet, the Display Centre showcases more than 100 products through live installations and real-world applications. Instead of displaying products individually, it demonstrates complete construction systems and end-to-end solutions, helping visitors understand system integration, installation sequences, and how various components work together to deliver superior performance, durability, and long-term reliability.
Demonstrating the Science Behind Better Building
The Display Centre features dedicated sections for walling systems, waterproofing, tile and stone installation, and construction chemicals. Each installation demonstrates material compatibility, application techniques, engineering principles, and performance outcomes. By highlighting the technical aspects of construction, the centre helps professionals better understand the factors that ensure building durability, efficiency, and long-term performance.
Bridging the Gap Between Design and Execution
One of the key objectives of the Ascolite Display Centre is to bridge the gap between design intent and on-site execution. Through live demonstrations and complete system installations, the centre helps architects, consultants, contractors, and applicators understand proper installation techniques, system compatibility, and execution best practices, ensuring that project specifications translate into superior performance, durability, and long-term reliability.
A Dedicated Platform for Learning and Collaboration
A key feature of the Display Centre is its 50-seater auditorium, designed for technical presentations, product demonstrations, training programs, and industry interactions. The space serves as a platform for knowledge sharing, enabling architects, consultants, contractors, and channel partners to explore case studies, exchange insights, and stay updated on the latest construction technologies and best practices.
Addressing Construction Challenges Through Innovation
Since 2012, Ascolite has focused on solving critical construction challenges that often arise after structural work is completed. Through innovative solutions in waterproofing, tile installation, bonding, surface preparation, and finishing, the company has helped improve construction quality and reduce long-term maintenance issues.
By combining technology, research, and practical field expertise, Ascolite develops system-based solutions that enhance installation accuracy, reduce labour dependency, improve project performance, and promote sustainable building practices across the construction industry.
A Vision Beyond Products – Navin Aswani, MD, Aswani Industries Pvt. Ltd.,
Speaking to Yugen Realty, Mr. Navin Aswani, Chief Operating Officer of Aswani Industries Pvt. Ltd., said that the Display Centre has been created to go beyond product showcasing and serve as a platform for industry learning. He emphasized that modern construction requires knowledge, system-based thinking, and proper execution alongside quality materials. According to him, the centre will help architects, consultants, contractors, and channel partners better understand construction systems and contribute towards a more efficient, informed, and sustainable construction ecosystem.
Building a Strong National Presence
A founding member of Aswani Industries, Mr. Navin Aswani has been instrumental in the company’s growth and expansion. Today, the organization boasts over 600 skilled professionals, 100+ innovative products, 500 distributors, and 4,000 dealers across India. Ascolite solutions are trusted in more than 3,700 projects nationwide, reflecting the brand’s strong market presence and credibility.
Investing in Knowledge, Shaping the Future
The launch of the Surat Display Centre is far more than the addition of a new facility; it is a strategic investment in industry education, collaboration, and long-term development.
By creating a platform where professionals can learn, interact, and experience construction solutions firsthand, Ascolite is fostering a more informed and quality-conscious construction ecosystem.
The initiative reinforces the company’s role not only as a manufacturer but also as a knowledge partner committed to advancing installation-led construction and sustainable building practices in India. One of the key objectives of the Ascolite Display Center is to bridge the gap between design intent and on-site execution.
Through live demonstrations and complete system installations, the center helps architects, consultants, contractors, and applicators understand proper installation techniques, system compatibility, and best execution practices, so that project specifications can be translated into actual performance.
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Disclaimer : This information has been collected through secondary research and Yugen Realty Newspaper is not responsible for any errors in the same.
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