Margesh Vankawala : Deco Drapes Beautiful Homes Studio – A vision woven with elegance and excellence

Estimated reading time: 5 minutes

YUGEN REALTY, SURAT

In the ever-evolving world of design and decor, few stories shine as brightly as that of Margesh Vankawala, the dynamic force behind Deco Drapes Beautiful Homes Studio. His journey is not only a tale of business growth but also of vision, innovation, and a relentless pursuit of excellence that has redefined home fashion in Surat – and now across India.

It all began in 1990, when his father, Chandreshbhai Vankawala, laid the foundation with a furnishing store named Drapeshoppe. Growing up in Surat’s Bhagatalaav area, where his home and the shop were stacked one above the other, Margesh absorbed the rhythms of business early on.

“From childhood, I found myself drawn to this world,” he recalls. After completing his B.Com. in 2012, he joined the family business with a fresh perspective and a clear ambition – to scale the business pan-India with structure and technology.

At a time when most operations were manual, Margesh began introducing technology-driven systems like digital purchase orders and email communications to streamline operations. His belief was simple yet powerful: better systems lead to faster, sustainable growth.

His efforts bore fruit. With a strong customer base and reputation for reliable service, the business evolved. In 2019, Deco Drapes was officially launched as a more structured, ambitious furnishing brand. From Bhagatalaav to the design material hub of Udhna-Magdalla Road, a new store has been launched.

Their B2B arm, Deco Dome, started gaining national traction, and today it serves clients in over 21 states, having sold over 3 lakh meters of furnishing material in the past year alone. Their reach today spans Gujarat, Maharashtra, Kolkata, Uttar Pradesh, and beyond.

But Margesh’s most transformative step came in November 2024, with the launch of Deco Drapes Beautiful Homes Studio in Surat, in partnership with Asian Paints’ ‘Beautiful Homes’ initiative. This is not just any store – it’s India’s third and Gujarat’s first Beautiful Homes Studio, and the first in West India. Spanning 13,000 square feet across three floors, the studio offers an immersive experience center for customers, architects, and interior designers.

From Bhagatalaav to Udhna-Magdalla Road, Surat’s design materials hub, Deco Drapes’ journey has been truly remarkable. And recently, adding yet another feather to its cap, Deco Drapes was awarded the prestigious title of “Samrat” of Asian Paints Durbar for the year 2024–25 at a gala event in Hong Kong, marking its position as a top-performing and visionary partner in the furnishing space.

Designed as a one-stop solution for all home decor needs, the studio showcases over 2,700 SKUs across segments – luxury furniture, furnishings, lights, wall coverings, bedding, rugs, blinds, wardrobes, and artifacts. From global design brands like Sabyasachi, Sarita Handa, Jaipur Rugs, Sanderson Design Group, to Asian Paints’ own labels like Nilaya, Royale Window Coverings, and White Teak, the range is curated for refined, discerning tastes.

Every piece is a blend of aesthetics and functionality – from Pierre Frey wallpapers and Pure Royal linens, to statement Luxe 3 furniture pieces crafted from marble, exotic woods, and leather. Each element is meant not just to decorate a space, but to elevate it into a personal expression of style.

For architects and interior designers, the studio simplifies coordination by offering everything under one roof. The ability to physically experience materials, textures, and finishes in real time has proven invaluable. “The experience center eliminates confusion and speeds up decision-making,” says Margesh.

Customer service is another area where Deco Drapes shines. From timely delivery to precise planning and technology-backed project management, the team ensures on-time execution without compromises.

Margesh’s wife, Radhika Vankawala, joined the company in 2019 and leads the customized bedding segment, adding a personalized touch to the offerings. Together, they envision making world-class design accessible locally, eliminating the need for clients to look abroad for premium solutions.

As Surat’s real estate and design landscape evolves rapidly, Deco Drapes Beautiful Homes Studio positions itself at the forefront – bringing global standards to local soil. “Surat has immense potential due to its growing infrastructure and rising disposable income,” Margesh says. “If you offer something innovative, customers and designers will always support you.”

Margesh Vankawala is not just building a brand; he is setting new benchmarks for design, experience, and delivery in the furnishing industry. Deco Drapes is more than a studio – it’s a vision, a destination, and a promise of beautiful homes, thoughtfully crafted.

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Disclaimer : This information has been collected through secondary research and Yugen Realty Newspaper is not responsible for any errors in the same.

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